Who we are

Built on two generations of trading.

Meridian Trading Company is a family-rooted trading house operating out of Guangzhou, the commercial heart of the Pearl River Delta. We exist to give Western importers the same on-the-ground advantage that local buyers have had for decades.

Our story

Raised in Yiwu — rebuilt for the global buyer.

The Meridian story didn't start in 2016. It started decades earlier in Yiwu, where our founder's father built a trading business from the ground up — sourcing small goods for buyers across Southeast Asia, the Middle East, and Africa. We grew up in warehouses, sample rooms, and factory floors.

Meridian is the next chapter: the same relationship-driven trading ethos, but reoriented around Western importers who need transparent processes, English-language documentation, and compliance expectations that match their home markets.

We're not a platform. We're not an app. We're a team of trading professionals who pick up the phone, visit the factory, and answer to you.

Combined trading experience
40+
Years across the founding team
What we stand for
§ Values

Three principles that outrank any client policy.

i.

Transparency

You see every factory quote, every inspection report, every piece of documentation. We don't mark up invisibly, and we don't hide behind "supplier confidentiality." Our margin is disclosed up front.

ii.

Accountability

When something goes wrong — and occasionally it will — we don't point at the factory. We own the problem and resolve it. That's what you're paying a trading partner for.

iii.

Longevity

We'd rather work with 20 clients for 10 years than 200 clients for one order. Every decision we make is filtered through whether it's sustainable for the relationship.

The team
§ People

Trading is a people business.

A

Ali Chen

Founder & Managing Director

Born into the trading business in Yiwu, Ali founded Meridian to bring modern sourcing practices to Western importers. Splits his time between Guangzhou and the factories of the Pearl River Delta.

L

Lin Wei

Head of Quality Control

Thirteen years across three international QC firms. Runs our inspection operations — pre-production, in-process, and pre-shipment. Speaks Mandarin, Cantonese, and fluent English.

S

Sarah Walters

Client Success (UK & EU)

Based in our Manchester liaison office. Sarah handles client onboarding, weekly check-ins, and time-zone translation — so our Guangzhou team is briefed before you wake up.

M

Ma Jun

Head of Sourcing

Spent a decade running procurement at one of Guangdong's largest OEMs before joining Meridian. Knows exactly which factory cuts corners and which one will deliver on time.

E

Emma Torres

Client Success (Americas)

Based in our Austin liaison office. Former Amazon FBA brand operator who understands exactly what imports feel like from the buyer's side of the desk.

Z

Zhang Hao

Logistics Manager

Fifteen years at a top-five Chinese freight forwarder. Negotiates our shipping rates and handles every customs document that crosses our desks.

History
§ Timeline

Where we've been.

— 2016

Founded in Guangzhou

Meridian opens its doors with three people and a handful of referrals from the Yiwu family network. First clients were Australian homeware importers.

— 2018

First 100 shipments

We cross 100 managed containers in a year. Beauty and pet products emerge as our strongest verticals.

— 2020

Remote operations, built for a pandemic

While many sourcing agents collapsed, our in-country presence let us continue factory audits and QC when buyers couldn't travel. We grew.

— 2022

Manchester liaison office

We open a UK-based client success office to serve European buyers in their own time zone and currency.

— 2024

Austin liaison office

A North American counterpart opens in Texas, led by a former Amazon FBA brand operator.

— 2026

400+ vetted factories

Our audited supplier network crosses 400 factories across twelve categories. New website launches.

Work with us

Ready to meet the team?